PepsiCo’s foods division is looking to double its revenue in the next three to four years in Brazil in spite of a recent slowdown in Latin America’s largest economy. PepsiCo’s plan reflects the belief of many local groups and multinationals that the longer term structural source of economic growth in Brazil, the rise of its lower-middle class, especially in the traditionally poorer northeast, is intact.
At the year comes to a close, all signs point to an excellent year for property in Fortaleza. Fuelled by robust demand and keen interest from buyers, more strong activity in all property sectors is forecast for 2015.
The latest Ernst & Young Capital Confidence Barometer for Brazil finds levels of confidence high with a bright outlook for the immediate future. Executives, both globally and in Brazil, feel the time is right to grow their investment in Brazil.
With billions in investment and state-of-the-art installations, Pecém Port is on track to become one of Brazil’s of largest import-export centres. Together with its steel plant and oil refinery, the port will create over 130,000 jobs and add double-figure increases to Ceará’s GDP between now and 2020. This unprecedented injection of wealth will have huge implications on the demand for property in the area.
Two new shopping centres have just opened in Ceará creating thousands of new jobs and enhancing the state’s tourist attractions. Demand from resident and visitor consumers continues to grow in the state, leading both regional and national economic performances.
Latest statistics for Brazilian property show signs of stable price growth throughout the country. In terms of mortgage lending, September’s figures are the best for 20 years, particularly in the state of Ceará, northeast Brazil, where home loans have increased by nearly 40 per cent this year.
The idyllic beach location of Praia de Guajiru on Brazil’s north east Ceará coastline has made its mark firmly on the world’s map of top luxury travel destinations. The resort is now home to the Hotel of the Year, an internationally-acclaimed award for the very best in luxurious holiday accommodation.
A recent survey confirms that Brazilians are travelling more than ever. The same survey also highlighted Northeast Brazil’s status as the nation’s favourite holiday destination. With tourist spending at historic highs, Brazilian tourism looks set for the best year ever.
A new statistical tool has just appeared on the Brazilian property market to allow easy price comparison. This latest device adds further transparency to the market and helps homebuyers gauge house prices in different parts of Brazil.
Fortaleza, the capital of Ceará in Northeast Brazil, continues to hold a privileged position in the Brazilian property market. Not only is the city one of the few where prices are rising above inflation, Fortaleza also stands out in sales figures.
The forthcoming FIFA World Cup is an exceptional opportunity for tourism in Brazil. During one month, Brazil will be placed in an international spotlight with all eyes focused on what the country has to offer. Hundreds of thousands of visitors and high expenditure are expected, and officials are fully confident that the World Cup will boost tourism in Brazil to unprecedented levels.
Ceará is one of Brazil’s most popular places for tourism and 2014 looks set to be a record year for the state. The combination of travel accolades and FIFA World Cup matches in Fortaleza are expected to push visitor figures up and raise Ceará’s profile as a prime holiday destination.
Brazil’s north east is catching up with its more prosperous southern counterpart. Northeast Brazil has been Brazil’s economic superstar over the last decade. The region’s GDP between 2000 and 2010 was an average 4.2% per annum, higher growth than in the rest of the country.
