Luxury Addition to Brazil’s Up and Coming North East Coast

Luxury Addition to Brazil’s Up and Coming North East Coast

The idyllic beach location of Praia de Guajiru on Brazil’s north east Ceará coastline has made its mark firmly on the world’s map of top luxury travel destinations. The resort is now home to the Hotel of the Year, an internationally-acclaimed award for the very best in luxurious holiday accommodation.


The prestigious accolade was awarded to Zorah Beach Hotel, a luxury boutique hotel situated right on the beachfront at Praia Guajiru. The hotel took top prize in the hotel category at the ‘Best of Travel and Tourism 2014/2015’ awards celebrated in Sao Paolo. Specialists from Brazil’s top two travel publications – Viagem e Turismo and Guia Quatro Rodas – pinpointed it as the best from a list of Brazilian and international contenders.


Conceived to blend perfectly into its stunning beach and sand dune surroundings, Zorah Beach Hotel has captured the imagination of Brazilian and international travellers keen to experience Praia de Guajiru’s beauty for themselves while enjoying a luxurious holiday experience.


Praia de Guajiru has been a well-kept secret among wealthy Brazilian families in Fortaleza for years and many have built second homes in the area. But the area’s beauty and unspoilt surroundings have now earned global fame as more and more international and Brazilian travellers discover this up-and-coming beach destination.


The renowned international travel publication, Condé Nast, recently described Praia de Guajiru as a “Cearean coastal escape”, highlighting its qualities as a family friendly, authentically Brazilian and prosperous destination. The publication claims Praia de Guajiru is “an up-and-coming holiday hotspot”.


The area’s prosperity and exclusivity in tandem with its spectacular natural beauty provide all the ingredients for a perfect luxury holiday, although there’s currently a shortage of high quality resort accommodation. Fulfilling the demands of this exclusive niche market is The Coral, a high-end beach resort is currently under construction.


Like Zorah Beach Hotel, The Coral has also won international accolades – the resort recently received the International Property Awards for Best Residential Development in Brazil in 2014 as well as three other awards for architectural design and luxury facilities. As well as placing Praia de Guajiru at the top of the list of high-end international holiday accommodation, The Coral and Zorah Beach Hotel are setting the benchmarks for true luxury accommodations in the area. Read more about The Coral Brazilian beach luxury here.


Source:, Diario do Nordeste, Zorah Beach