As predicted, the celebration of the Olympic Games last year brought its rewards – 2016 was the best year for Brazilian tourism ever. Not only did international visitor figures soar, earnings from tourism also experienced an important increase. In addition, the current high season promises to beat last year’s record.
Proof that the world’s key sporting events are a major generator of tourism comes in the latest statistics for international tourism in Brazil in 2014. Foreign visitors to the country last year increased by over 10 per cent to exceed the 6 million mark, a rise attributed largely to the FIFA World Cup tournament. A recent government survey has revealed that Brazilians have big travel plans this year with Northeast Brazil featuring as the preferred destination.
The latest report on competitiveness in tourism reveals that the US ranks fourth in the world and that Brazil tops the listing in South America. In addition, Brazil has risen 23 places in the table and tipped as one of the strongest emerging markets for international tourism expenditure.
With less than 500 days to go, Brazil and the Brazilians are ahead in the game for the Olympics in Rio de Janeiro next year. A recent inspection by Olympic federations praised the city’s preparations and forecast a very special event. Brazilians themselves have taken wholeheartedly to the Games and pre-ordered over 2 million tickets.
On the back of the FIFA World Cup celebrated in Brazil last year, spending by foreigners in the country reached record levels. Brazil continues to attract increasing numbers of tourists and this year’s carnival season is expected to set new records.
Latest statistics for 2014 point to a stabilisation in the Brazilian property market. Growth in both house prices and launches are expected to be moderate this year in keeping with a mature market. Experts do, however, predict pockets of higher growth in 2015, particularly in the northeast of the country in areas such as Fortaleza.
Brazil is set to register record tourism figures this year, both in numbers of international and domestic tourists. Northeast Brazil with Fortaleza at the helm continues to dominate destinations reflecting the preferences of the majority of tourists for beach holidays.
The forthcoming FIFA World Cup is an exceptional opportunity for tourism in Brazil. During one month, Brazil will be placed in an international spotlight with all eyes focused on what the country has to offer. Hundreds of thousands of visitors and high expenditure are expected, and officials are fully confident that the World Cup will boost tourism in Brazil to unprecedented levels.
Ceará is one of Brazil’s most popular places for tourism and 2014 looks set to be a record year for the state. The combination of travel accolades and FIFA World Cup matches in Fortaleza are expected to push visitor figures up and raise Ceará’s profile as a prime holiday destination.
The Brazilian housing market remains strong with steady house price increases. The final quarter of 2013 saw house prices rise by 3.5% from the previous quarter with all major Brazilian cities benefitting from increased property values. Brazil continues to hold its position as a hot property location for real estate investors.
