The growth in popularity of Airbnb is no secret and the past summer season ranks as the best ever for the holiday let platform. Brazilian cities feature on the global ranking and Fortaleza holiday lets performed particularly well in the new markets rating. Airbnb bookings in the capital of Ceará rose by 192% over the year.
Brazil holiday lets soar
Between the beginning of June and the end of August, Airbnb experienced its best season for holiday lets ever. In total some 45 million guests stayed in accommodation advertised on the booking platform.
Brazil, a relatively recent arrival to Airbnb, also posted excellent results. Over 395,000 Brazilians chose holiday let accommodation on Airbnb over the three summer months. The number of properties in Brazil advertised as holiday lets totalled 75,000.
Fortaleza holiday lets top performer
Fortaleza also performed well on the Airbnb platform this summer. The capital of Ceará features in ninth position in the ranking for best-performing new markets. Bookings for Fortaleza holiday lets rose by a massive 192% on a year-on-year basis.
The city also ranked in ninth place on the list of most popular holiday let locations in Latin America. Fortaleza joined Caldas Novas and Canela as the third Brazilian city to feature on the ranking.
Fortaleza is no stranger to top Airbnb rankings. Earlier this year, the city starred in the top 15 worldwide locations for family holiday lets. Fortaleza was the only city in Latin America on the listing as well as the sole Brazilian city. Its ninth place in the ranking was ahead of better-known holiday destinations such as Miami, Honolulu and Edinburgh.
Holiday let preferences
The Airbnb data also provides insight into what holidaymakers are looking for when they book a holiday let. Top of their must-have lists are beaches and natural parks. Families also value proximity to zoos and theme parks.
Fortaleza holiday lets tick all the boxes in this respect. The city lies within easy reach of miles of pristine Atlantic beaches, some of which rank among the best in Brazil. Some of the country’s finest scenery is also nearby.
The holiday let market is currently booming in Brazil as more holidaymakers discover the flexibility offered by this type of accommodation. In the latest nationwide consumer survey published in August, 76.3% of Brazilians stated that they would be holidaying in their home country over the next six months. Northeast Brazil is overwhelmingly the favoured location with 50.7% of Brazilians opting to holiday there. Fortaleza holiday lets will undoubtedly appeal to many of them.
(Source: Tribuna do Ceará)
