As international tourism returns and staycations continue to consolidate their position, beach resorts in Brazil are enjoying substantial growth in 2023. The latest data reveals RevPAR for available rooms and occupied rooms now stand at higher rates than in 2019. Analysts believe that beach resorts are set for a record year as more and more holidaymakers choose this type of accommodation for their vacation.
All metrics up in 2023
The 7th edition of Radar Resorts Brasil, published in early June, reveals that beach resorts in Brazil are experiencing one of their best years on record. The report looked at data for 118 resorts on Brazilian beaches, the majority (67) in Northeast Brazil.
The results show spectacular figures for Q1 this year, particularly when compared with those in 2019, prior to the pandemic.
Occupancy up in beach resorts in Brazil
According to Radar Resorts Brasil, occupancy in the first three months of this year stood at 66%, an increase of 8% on the same period in 2019. January was a busy month with 72% occupancy, up 10% in four years. Data for beach resorts alone shows that occupancy rose 9% in 2023 compared to 2019.
TrevPOR up
The report also measured total revenue per occupied room in resorts in Brazil, and here, too, the results were notable. While in Q1 2019, TrevPOR stood at R$1,393, in Q1 2023, it had risen to R$1,859, a rise of 33%.
In beach resorts, the uptick in TrevPOR was considerably higher and represented a 58% increase on 2019.
TrevPAR soars
This metric provided perhaps the most impressive figures for beach resorts in Brazil. It calculates the tariff for every booked apartment. In the four-year period since Q1 2019, it grew by 72%.
Visitor profile at beach resorts
The Radar Resorts Brasil report also looked at who stays in the resorts, and its findings reveal demographic shifts since the pandemic. Family groups continue to dominate the visitor profile. However, their market share in Q1 this year was 64%, down from 77% in 2022 and 80% in 2021.
Couples, on the other hand, are increasingly likely to stay at beach resorts in Brazil. They made up 20% of clientele in Q1, a 7% rise on 2022.
Reflection of investment in the sector
According to the report’s compilers (JLL, myHotel, Senac-SP and STR Global), the positive figures for this 2023 mirror the considerable investment in resorts in Brazil. They say that many businesses are making the most of the growing demand to expand and upgrade their resorts. As a result, visitors find a wider range of services and experiences.
(Source: Resorts Brasil)
