A perennial favourite with Brazilian holidaymakers, Ceará has returned to its top position in state rankings. In August, tourism in Ceará saw the highest monthly increase in the country. The latest figures indicate that the sector is back on track after lockdown.
Tourism in Ceará almost doubles
August statistics for tourism in Brazil for the month of August show Ceará at the very top of the rankings. According to data from the Brazilian Statistical Institute (IBGE in Portuguese), the state saw an increase of 85.4% in tourism activity compared to July.
The rise almost doubles July activity and confirms that the tourist industry in Ceará is back on track after lockdown. “We’re at the beginning of reactivation and this figure shows our capacity and strength in the sector,” said Arialdo Pinho, Secretary for Tourism in Ceará.
Well ahead of other states
The 85.4% increase not only shows an impressive return to activity for Ceará; the figure is also well ahead of the state’s competitors. The next state in the ranking was Bahia where tourism activity went up by 48%. The uptick in Ceará almost doubles its nearest competitor.
The Brazilian average increase was 19%, over four times below Ceará. All states showed a rise in tourism in August compared to July. However, some top tourist destinations registered a relatively low increase. This was the case in Rio de Janeiro where the sector went up by just 15%.
Staying on track
Official figures are not yet available for September, but hotel occupancy in Ceará over the holiday weekend averaged over 80% in coastal locations. This indicates that tourism is continuing to edge its way back to pre-lockdown levels.
“We will continue to work towards a return to the levels we were seeing before the pandemic,” said Pinho. He pointed out that Ceará has a new promotional campaign throughout Brazil to boost tourism in the state.
All the right ingredients
With international visitors yet to return to Brazil, domestic holidaymakers are driving tourism in Ceará. As has been the case in so many other countries, Brazilians have embraced the staycation in 2020 and returned to their favourite holiday spots.
Ceará continues to be one of them and post lockdown has increased its appeal. The demand for natural spaces and in the fresh air and sunshine makes the Ceará coastline a firm favourite among Brazilian families.
Demand for holiday lets for the forthcoming summer season has pushed prices up in key locations such as Cumbuco and Guajirú. Analysts believe that despite the lack of foreign tourism, Ceará is set to register steady increases in visitors over the next few months.
Catering for the right market
At BRIC Group, we advocate investing in property to meet demand. The Coral resort on the Ceará coast at Guajirú includes several buy-to-let options. They all have strong potential for return as they cater directly for the Brazilian holiday market. In addition, some come with guaranteed rental returns for at least two years.
Investment in buy-to-let starts at US$71,050 (€60,500) for a modern loft apartment with 2 years guaranteed return of 7% a year. Buy-to-let options are also available for luxury villas on the resort. Find out more about investing at The Coral.